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Wireframing: how to improve product design with a pencil

The biggest trap entrepreneurs fall into is becoming a perfectionist. Schools teach you to aim for perfection on every assignment and exam. Unfortunately, life is quite the opposite. More often than not, you begin with an unsharpened tool that is slowly refined each day.


When looking at the most innovative and successful products that have existed, there is a constant evolution to their design. In the beginning, they are often clunky but they ultimately satisfied the core competency of functionality.


Designing a product around its function can be cumbersome. Rather than hiring visual designers right away, do something similar: wireframe with a pencil.


Wireframing is extremely useful due to its ability to widen the funnel for potential designs. Drawing designs, either with pen and paper or on a device, is very cheap and feasible. Consequently, the strategy encourages you to test ideas very quickly which significantly increases the diversity of designs.

The cost-effective nature of wireframing is special because it allows you to dispose of your ideas without the commitment of significant capital, so you won’t get too attached to previous designs.


The strategy forces you to build ideas quickly and helps you be more ambitious with your designs. It also promotes quick feedback both internally and externally without needing a formal design release, granting you opportunities to fail upwards.


The core focus in the early stages of designing your products should be functionality. There will always be room for improvement, so try wireframing to efficiently find your foundation.


This article was a collaboration between Archit Bhise and Sebastian Duluc.


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